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Showing results for "Customer"

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Geoffrey A. Moore
Weird Things Customers Say in Bookshops

Weird Things Customers Say in Bookshops

Jen Campbell
Inspired: How to Create Tech Products Customers Love

Inspired: How to Create Tech Products Customers Love

Marty Cagan
Building a StoryBrand: Clarify Your Message So Customers Will Listen

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Donald Miller
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

Allan Dib
Permission Marketing: Turning Strangers into Friends and Friends into Customers

Permission Marketing: Turning Strangers into Friends and Friends into Customers

Seth Godin
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

Rob Fitzpatrick
Traction: A Startup Guide to Getting Customers

Traction: A Startup Guide to Getting Customers

Gabriel Weinberg
The Challenger Sale: Taking Control of the Customer Conversation

The Challenger Sale: Taking Control of the Customer Conversation

Matthew Dixon
Tough Customer (Mitchell & Associates #2)

Tough Customer (Mitchell & Associates #2)

Sandra Brown
Value Proposition Design: How to Create Products and Services Customers Want

Value Proposition Design: How to Create Products and Services Customers Want

Alexander Osterwalder
Raving Fans: A Revolutionary Approach to Customer Service

Raving Fans: A Revolutionary Approach to Customer Service

Ken Blanchard
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

Dan Olsen
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

Teresa Torres
Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You.

Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You.

Seth Godin
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

April Dunford
SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

Sabri Suby
More Weird Things Customers Say in Bookshops

More Weird Things Customers Say in Bookshops

Jen Campbell
The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany

The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany

Brant Cooper
Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

Kindra Hall