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"Customer Value"
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
Teresa Torres
Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
Thales S. Teixeira
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Peter Fader
Connecting Goals to Impacts and Outcomes: Harnessing Structured Conversations for Customer-Driven Value Delivery
Claude Hanhart
Lean Solutions: How Companies and Customers Can Create Value and Wealth Together
James P. Womack
Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
John DeVincentis
Strategy from the Outside In: Profiting from Customer Value
George S. Day
Market-Based Management: Strategies For Growing Customer Value And Profitability
Roger J. Best
The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale
Erik Peterson
Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
MACDIVITT
Operations Rules: Delivering Customer Value Through Flexible Operations
David Simchi-Levi
The Curve: How Smart Companies Find High-Value Customers
Nicholas Lovell
Infinite Possibility: Creating Customer Value on the Digital Frontier
B. Joseph Pine II
Selling Today: Creating Customer Value
Gerald L. Manning
Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Total Quality Management)
Robert Woodruff
Value Proposition Design: How to Create Products and Services Customers Want
Alexander Osterwalder
The Product Momentum Gap: Bringing together product strategy and customer value
Dave Martin
Delta CX: The Truth About How Valuing Customer Experience Can Transform Your Business
Debbie Levitt
Return on Customer: Creating Maximum Value From Your Scarcest Resource
Don Peppers
Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques (Marketing Science)
Mike Grigsby