Advertising and Promotion: An Integrated Marketing Communications Perspective
George E. Belch
Integrated Advertising, Promotion, and Marketing Communications
Kenneth E. Clow
Integrated Marketing Communications: Putting It Together & Making It Work
Don E. Schultz
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Terence A. Shimp
Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
Daniel Rowles
ChatGPT Prompts: 451+ AI Powered Prompts & Techniques to Crafting Clear and Effective Prompts to Improve Your Marketing Communications, Grow Your Audience, Authority & Sales (MASTERING AI)
Patrick Ejeke
Marketing Communications: Brands, Experiences & Participation
Chris Fill
The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-driven Marketing and Communications
Sarah Durham
Integrated marketing communications : Teks dan Kasus
Uyung Sulaksana
Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications
Cathy Hackl
Simply Marketing Communications
Chris Fill
Integrated Marketing Communications
David Pickton
Marketing Communications: Interactivity, Communities and Content
Chris Fill
Library Marketing and Communications: Strategies to Increase Relevance and Results
Cordelia Anderson
Marketing Communications: A European Perspective
Patrick De Pelsmacker
Essentials of Marketing Communications
Chris Fill
Integrated Marketing Communications in Advertising and Promotion
Terence A. Shimp
Marketing Communications: Integrating Offline and Online with Social Media
P.R. Smith
Fashion Marketing Communications
Gaynor Lea-Greenwood
Metode-Metode Riset Kualitatif dalam Public Relations dan Marketing Communications
Christine Daymon