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Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products

Nir Eyal
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Geoffrey A. Moore
Inspired: How to Create Tech Products Customers Love

Inspired: How to Create Tech Products Customers Love

Marty Cagan
The Four Steps to the Epiphany: Successful Strategies for Products that Win

The Four Steps to the Epiphany: Successful Strategies for Products that Win

Steve Blank
The Product Book: How to Become a Great Product Manager

The Product Book: How to Become a Great Product Manager

Product School
Value Proposition Design: How to Create Products and Services Customers Want

Value Proposition Design: How to Create Products and Services Customers Want

Alexander Osterwalder
Jony Ive: The Genius Behind Apple's Greatest Products

Jony Ive: The Genius Behind Apple's Greatest Products

Leander Kahney
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

Dan Olsen
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

Teresa Torres
Escaping the Build Trap: How Effective Product Management Creates Real Value

Escaping the Build Trap: How Effective Product Management Creates Real Value

Melissa Perri
Empowered: Ordinary People, Extraordinary Products (Silicon Valley Product Group)

Empowered: Ordinary People, Extraordinary Products (Silicon Valley Product Group)

Marty Cagan
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

April Dunford
User Story Mapping: Discover the Whole Story, Build the Right Product

User Story Mapping: Discover the Whole Story, Build the Right Product

Jeff Patton
The Principles of Product Development Flow: Second Generation Lean Product Development

The Principles of Product Development Flow: Second Generation Lean Product Development

Donald G. Reinertsen
The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity

The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity

Alan Cooper
Cracking the PM Interview: How to Land a Product Manager Job in Technology

Cracking the PM Interview: How to Land a Product Manager Job in Technology

Gayle Laakmann McDowell
12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur

12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur

Ryan Daniel Moran
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

Laura Ries
The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

Brant Cooper
Laws of UX: Using Psychology to Design Better Products & Services

Laws of UX: Using Psychology to Design Better Products & Services

Jon Yablonski